![]() ![]() Adobe and diva-e: Trust the expertsĭiva-e has 17 years of experience in projects with Adobe solutions. Combine these real-time insights into your customers' behavior with smart solutions and you can instantly deliver customized experiences. This is based on insights about what your customers want and how they behave. ![]() Whether B2B or B2C, to meet growing customer expectations, you need to provide them with compelling experiences from the first point of contact with your company to the last. For example, the leading consultancy Forrester shows that investment in compelling customer experiences is rewarded with greater brand awareness, increased customer loyalty and satisfaction, and revenue growth.Ĭustomers also expect the same standards in B2B that they demand privately in B2C. If you manage to offer your customers the right next action and the right offer at the right time, you will not only increase transactions, but also inspire users with an individual customer experience. Meeting customer expectations in B2C and B2B: suitable next actions
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